Social media is not only a free marketing tool, it is a very popular one. Many companies are taking advantage of social marketing these days and using it to drive customers to their websites. Here are a few of the best social media marketing tips to help you get started strong with your online marketing.
Share Your Knowledge
Before you begin your marketing pitch, it is important that you give your followers something to keep them coming back. For instance, share your knowledge of the industry and give links to other resources about your industry. Make your followers feel like privileged insiders so that they will invite their friends.
Drive Followers to Your Website
Your end goal is to make the sale. Use your social media site to invite people to your website where they can make a purchase. Some companies have begun to sell directly from sites like Facebook, and although this is not done all the time, in some cases it may work.
Advertise Your Social Media Involvement
Place widgets and PCC ads on your website. You can encourage your followers to retweet or to vote for your page. The more they get involved, the better.
Monitor Competitors’ Social Media Practices
Some companies have already mastered the art of marketing on social media sites. Find out which ones they are on and how they use them. Look at how they market and what promotions work for them.
Look for Your Niche
Facebook has an older audience where MySpace has a mostly younger crowd. Find out where you fit by looking at who is on what sites. After all, targeted marketing is the most effective kind. You can find smaller, even more targeted social media sites that will fit your company even better. Often times, a smaller site will eventually bring you to a larger site with a better following.
Don’t Overwhelm Yourself
Start small and start well. Pick one social networking site and set up a great page. Keep up-to-date material on your page and check in regularly to interact with your followers. Once you have one marketing task mastered, go for another. Do not worry about trying to get thousands of followers overnight. Social media marketing will take time, but it is definitely one marketing tool you do not want to skip.